Former ESPN president John Skipper is floating the idea of transitioning the Super Bowl from a television broadcast and broadcast show to a pay-per-view event.
Skipper said that if the proposal is ever implemented, the NFL would have the benefit of significant increases in revenue.
«I guess there are some people who saw the only game all year and don’t want to be left out,» Skipper said during an appearance Wednesday on Dan Le Batard’s «Big Suey» podcast. grid.
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The Super Bowl logo painted on the field at State Farm Stadium for the game between the Kansas City Chiefs and the Philadelphia Eagles on February 12, 2023 in Glendale, Arizona. (Cooper Neill/Getty Images)
More than 113 million viewers tuned in on FOX’s television and digital properties, representing the highest viewership for a Super Bowl in six years.
CHIEFS’ PATRICK MAHOMES AND TRAVIS KELCE MOCK ‘REBUILD’ COMMENTS DURING SUPER BOWL PARADE
Spectators watched the Chiefs’ exciting comeback win over the Eagles. The victory gave the Chiefs their second Lombardi Trophy in four seasons.
Skipper added that the league is uniquely positioned to take advantage of its annual big game.
«That’s a great place to be at a live event,» Skipper said. «Fifty percent of the country doesn’t want to be left out. It leads me to a slightly different discussion: If half the country is watching your game and they’re watching it for free, how many of those people would pay a big sum?» money to watch the game?
Tom Brady held the Lombardi Trophy seven times and has more Super Bowl wins than any quarterback. Terry Bradshaw and Joe Montana have the second most, with four each. (Patricio Smith/Getty Images)
Finally, the former ESPN boss was asked if the NFL would consider charging fans to watch the Super Bowl in an effort to increase revenue.
«If you assume that half the people who saw it would still find a way to see it if it’s $200 to $250 for a home, you’re going to have more than David said, bigger parties,» Skipper said.
The Los Angeles Rams celebrate winning Super Bowl LVI at SoFi Stadium. (Ronald Martinez/Getty Images)
«I don’t know how many homes, I’m guessing it’s half of the homes they saw; if only a quarter of them were willing to pay $20 to have a party at their house, it would still give you billions of dollars.» for a single game, and that’s the best way I can think of for the NFL to increase the annual revenue for its clubs, is to make the Super Bowl a pay-per-view event.»
In addition to the game action, another big draw for spectators is the annual halftime show. FOX Sports said the Apple Music Halftime Show with Rihanna drew an average of 118.7 million viewers. The figure represents the second most watched performance in Super Bowl history.
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Next year’s Super Bowl will kick off at Allegiant Stadium in Las Vegas. FOX will broadcast Super Bowl LIX from New Orleans.