Deion Sanders is revolutionizing the football program in Colorado, and his presence is having an immediate impact.
Sanders was hired out of Jackson State in December to revive a colorado program who has fallen on hard times.
Colorado Buffaloes head coach Deion Sanders speaks during a news conference at the Arrow Touchdown Club. (Ron Chenoy-USA TODAY Sports)
The Buffaloes went 1-11 in 2022 and have won double-digit games just once in the past 21 seasons.
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The arrival of «Coach Prime» has awakened the program for a story, with Colorado sets attendance records for its Spring Game, and the school selling season tickets for the first time in 27 years.
The Spring Game was a resounding success, according to Colorado athletic director Rick George..
«The merchandise sales alone were the biggest we’ve had of any home game last year, so that in itself was good,» George told Buff Zone. «Obviously, when you have 47,000 people there, there’s revenue that’s generated from that and concessions.
«It was revenue positive for us and it was really good exposure for us to be on national television. It was a good day for Colorado athletics.»
Deion Sanders, CU’s new football coach, and athletic director Rick George, right, chat at the Arrow Touchdown Club during a press conference on December 4, 2022 in Boulder, Colorado. (Helen H. Richardson/MediaNews Group/The Denver Post via Getty Images)
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According to the Buff Zone, Colorado will net around $200,000 from the game, selling tickets to a spring game for the first time since the 1980s.
The program also earned around $123,000 from the team store, a record for the program.
Sanders’ arrival will put Colorado in the spotlight during the college football season 2023with the Buffs opening the year against TCU on FOX as part of the network’s «Big Noon Saturday» telecast.
Colorado Buffaloes head coach Deion Sanders acknowledges fans before the Black and Gold game at Folsom Field on April 22, 2023. (Andy Cross/MediaNews Group/The Denver Post via Getty Images)
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The Buffaloes will travel to Fort Worth, Texas on September 2 to take on the horned frogs – the national runners-up – scheduled to start at 12 pm ET.
«We are thrilled to be a part of the ‘Big Noon Saturday’ broadcast window for our season opener at TCU,» said George. «Being one of two games featured and announced by FOX at the Upfronts shows just how much excitement there is for ushering in the Coach Prime Era on a national scale.»