What's Next

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Inside the latest

WHAT'S NEXT

The latest spring issue of What’s Next, its features, print media across the globe, and the art of successful communication itself are all about language. Sign language, body language, bad language, good language – it’s how we communicate with one another that defines who we are.

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Latest from the WHAT’S NEXT Blog

The pen makes you smarter than the iPad does.

By - 23 days ago - 0 comments Linkedin

Or am I mixing up a couple of words here? I must admit: I’m pretty confused. I’ve been reading quite a bit about paper vis-à-vis technology. And I honestly cannot tell for sure which one will actually make you smarter or dumber. The fact that I’ve been reading about paper on my Kindle while reading about technology in magazines, obviously hasn’t helped.

The internet is rapidly and profoundly altering our brains.

A while ago, I read “iBrain: Surviving the Technological Alteration of the Modern Mind” by Gary W. Small and Gigi Vorgan. It has this story about a 2008 experiment at UCLA that actually showed people’s brain changing in response to Internet use. Twenty-four volunteers were asked to perform searches on Google after they had been shoved into a whole-brain magnetic resonance imager (MRI). Twelve of them were experienced web surfers, twelve were novices.

The experienced surfers showed much broader brain activity than the novices, especially in some particular area of the brain: the area associated with problem solving and decision making.

Read the rest of this entry »

Something surprising

By - 60 days ago - 4 Comments

Tell me something, were you looking for this blog? Unless you are one of my (worryingly small) circle of family and friends, I doubt that you were. Instead, I suspect that your reading this now has come as almost as much of a surprise to you as my finally getting round to writing it has to me. Not necessarily a major surprise. And, who knows, maybe not even an especially welcome surprise. But something at least a little unpredicted, nonetheless. Which means that, one way or another, you’ve come upon something that you weren’t actually looking for. And that in itself might be something worthy of your interest. Read on

Stop greenwashing your cost savings

By - 94 days ago - 5 Comments

In the eighteenth century the great economist and philosopher Adam Smith invented the mother of all economic models; unlimited interaction between individuals would maximize the profit in the “marketplace”.  Helped by the industrial revolution in the century after, the proof was in the pudding and the man was right. Millions of people were paid more than they ever earned before and the average standard of living started to increase. The founders and owners of large corporations invented the term “social Darwinism” to justify exploitation of their workers.   Read on

Paper used in this issue

galerieartmatt_sample
galerieartmatt 250 g/m²

sappi | Galerieart offers an extensive range of sheet papers that is beloved by the printing and creative industries alike.

It adds a rich quality to print, with images that leap off the page, vivid colours and exquisite details. The higher grammages provide the ideal complement when used as a cover weight. sappi | Galerieart is also available in reels.

tauro_sample
tauro 90 g/m²

a versatile uncoated paper that offers great colour reproduction, sappi | Tauro boasts an unbeatable combination of natural feel and exceptional bulk. It is creatively distinct with outstanding printability.

galerieart_sample
galerieart 150 g/m²

sappi | Galerieart is beloved by the printing and creative industries alike, offering superb printability and colour intensity. available in a gloss or silk finish for heatset web offset printing, it provides brilliant images and a luxurious feel. sappi | Galerieart is also available in sheets.

galerieartsilk_sample
galeriefinesilk 100 g/m²

sappi | Galerie fine silk is the benchmark when it comes to the superb reproduction of images. The silky surface of sappi | Galerie fine silk provides the elegance in print you require.

furioso_sample
furioso 115 g/m²

Furioso combines high volume with low weight, providing exceptional bulk. It is the ideal choice for publications that require brilliant image reproduction together with immaculately readable text.

Order paper samples

See and feel for yourself how Sappi paper can amplify your story.

galerieartmatt 250 g/m²
tauro 90 g/m²
galerieart 150 g/m²
galeriefinesilk 100 g/m²
furioso 115 g/m²
More information

About WHAT'S NEXT

An inspiring magazine...

What’s Next is a magazine that’s on a mission to be an exciting exploration of the sustainable power and scope of print today and in the future. It showcases the unlimited possibilities of the Sappi paper, and provides you with a never-ending stream of expertise, experience and enthusiasm you can put to use to amplify your business in every thinkable way.

WHAT’S NEXT is a paper magazine tailor-cut to publishers and other paper professionals. Here you find the latest information and trends in paper. Read articles on creative paper use, be the first to learn about new techniques … and use it all to amplify your business in a creative way!

...and a brand new website!

From now on, you equally have a fully-fledged website at your disposal, crammed with behind the scenes information, videos and more, all related to What’s Next topics and features. Let our experts inspire you, catch up on your expertise, and feel free to open the discussion with them!

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